Spotlight: Fresh Ego Kid | Barcode Hoodie | Red

Taking it back to the beginning with the design that catapulted them to success with their signature Barcode design is, Fresh Ego Kid. With their latest range of Hoodie releases, FEK have keep the colour choices classic with one stand colour choice – take your pick from black, grey and red.


Experience comfort like you never have before with a 60% to 40% cotton and polyester blend, but let’s put aside the material blend for a second, and focus on the fact that FEK’s OG hoodie has seen a refresh in design with a few new style tricks. A ribbed waistline and sleeves will give shape to the waist and wrists, an adjustable hood and kangaroo pockets have given this nostalgic hoodie a modern-day refresh.


Complete your look with a pair of light wash jeans and white sneakers for the ultimate street approved look, OR, if you want a more low-key outfit, pair the Barcode Hoodie with a pair of dark jeans and shoes.