Fresh Ego Kid (also known as FEK), was founded 7 years ago by a group of people that believed that you should wear your ego with pride. The brand offers high quality, premium streetwear with the desire to create a uniform for this generation’s youth. Fresh Ego Kid has been embraced by some of the biggest names of sport and music in the UK menswear street style scene marking the brand’s growth through the years. The brand’s philosophy is to create men’s clothing with personality to inspire customers but to also offer optimum functional. Fresh Ego Kid offers a wide range of headwear, t-shirts, joggers, shorts and so much more.